|J. Gary Ellis|
Compass Media of Gulf Shores Honored by Louisiana Travel Promotion Association
Victor Profis award recognizes media who go the extra mile
Gulf Shores, Ala. -- January 27, 2012 -- The Louisiana Travel Promotion Association (LTPA) has honored J. Gary Ellis and his company, Gulf Shores, Alabama-based Compass Media, with its 2012 ‘Victor Profis Memorial Travel Media Award.’ This award, one of the annual "Louey Tourism Awards," is given to individuals and organizations that have made outstanding contributions to the travel industry and have created ‘innovative, results-producing strategies/programs for attracting visitors to Louisiana.’
Compass Media President and Owner J. Gary Ellis accepted the award at the "Louey" Tourism Awards Luncheon Thursday, January 26 during the 2012 Louisiana Travel and Tourism Summit in Shreveport. "Promoting Southeast tourism is the single most important passion at Compass Media," said Ellis when accepting the award. "It is an honor and it is gratifying to be recognized by a highly respected organization such as LTPA for doing something we so love."
Now in its third year, the "Louey Tourism Awards" recognizes individuals and organizations in 11 categories for their outstanding contributions to the tourism industry. The ‘Victor Profis Memorial Travel Media Award’ was created and named in honor of Southern Living magazine’s Travel and Tourism Director who lost his courageous battle with cancer.
Compass Media, recipient of numerous rewards over its 26 years in business, connects the unique culture and experience of Southern U.S. destinations directly to targeted leisure travelers. Powered by creativity, engaging content, and technology innovation, Compass Media creates engaging marketing programs that connect places with people.
In a recent re-branding, a sea turtle was chosen to represent Compass Media. “Sea turtles are master navigators,” says J. Gary Ellis. Their instincts allow hatchlings to navigate across the sand to the water, and adult females to migrate across thousands of miles to return to the exact beach they were born on to lay their eggs. “It’s like a built-in compass,” Ellis says. Likewise, Compass Media's business is helping clients navigate their way through the currents of challenging waters of tourism marketing. But the sea turtle represents a much bigger picture of Compass Media's philosophy and practices and is iconic of the company's passion for sustainable business and tourism. Says Ellis, "Sustainability is and always will be a work in progress, and we are proud to be a part of those efforts here in Coastal Alabama."
See www.compassmedia.com for more information.