Friday, October 28, 2011

How Travel Companies Use Social Media Well

We read a great article this week about how some travel industry companies are using social media the right way to support their brands. Carnival Cruise Lines is a great example. They have been working for some time to grow their Facebook presence. In fact, Carnival's television ads stopped mentioning the company's website long ago - instead, they push consumers to Facebook.

But it is not merely Carnival's focus on growing it's Facebook page that earns it a gold star for social media smarts. It is what Carnival does with it's fans on Facebook.

By engaging with consumers directly, and framing the conversation, Carnival is helping consumers generate positive comments and reviews. 

This is vitally important in a world where companies have no control over customer reviews placed all over the Internet. No company is perfect, and all make mistakes. Unfortunately, consumers are not nearly as likely to post reviews when they are happy as they are when they are mad. What better way for a company to combat this quirk of human nature than to engage with happy and excited customers and invite their feedback?

In the example shown above, Carnival asks customers following the company on Facebook to share what port they'd recommend to their friends, and why. It generated 479 "Likes," 752 comments, and 20 shares - ensuring that literally thousands (perhaps tens-of-thousands) of new people connected to Carnival's  fans were exposed to Carnival's brand in a positive way.

Friday, October 21, 2011

iPhone Camera Upgrades You May Not Know You Have

If you recently downloaded the new iOS5 software for your iPhone you got several upgrades to your iPhone camera that you may not even be aware you have. Check out this presentation on Mashable to see for yourself!

Friday, October 7, 2011

Facebook's "New Class of Apps"

Facebook announced major changes to its platform last week, changes that will have a very big impact on how businesses engage with customers online. 

Increasingly in this new paradigm, your brand will be discovered – and new customers acquired – not by your advertising efforts, but by consumers who merely observe what brands their friends choose to engage with.

With the new structure of Open Graph, Facebook has created a platform for what it calls “frictionless sharing” – no longer will consumers have to actively share your brand – all they need to do is use your brand and their friends will know it.

If you have the right app.

To be successful in this new paradigm, your app has to do more. It has to provide a valuable or entertaining service that is consistent with your brand – and that your customers want to use and make a part of their life.

Facebook is calling for a "new class of apps" that consumers will make a part of their personal Facebook page - and their lifestyle-- and use frequently. But the space consumers will be willing to give apps on their pages will be limited, so competition among brands will be fierce. 

"The more engaging your app is," Facebook says, "the more people will discover it."

At Compass Media, we are already well into the development of several such apps, based on our proven track record of identifying high-impact opportunities and building engaging apps that leverage viral sharing and capture opt-in customer data.

Let us know what we can do to help you.